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Latest SEO articles, tips and tricks from the top SEO blogs.
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As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in.

Source Feed: Search Engine Watch
Categories: ppc, demand generation, q4, retargeting, search marketing, sem

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place in marketing? According to recent reports, blockchain is no longer only for those trading bitcoin, it can provide a...

Source Feed: Online Marketing Blog – TopRank®
Categories: online marketing, online marketing news, digital marketing news, online marketing news

Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?

Source Feed: Search Engine Watch
Categories: mobile, seo, voice search

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, [...] The post LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know appeared first on...

Source Feed: Online Marketing Blog – TopRank®
Categories: b2b marketing, video

Posted by BritneyMuller“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing. SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes...

Source Feed: Moz Blog

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC budget. So what are the differences between each type, and how should you use them?

Source Feed: Search Engine Watch
Categories: ppc, broad match, exact match, phrase match, ppc keywords

According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy.

Source Feed: Search Engine Watch
Categories: events, local, brighton seo, greg gifford, link-building, local seo

For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I [...] The post Top Insights, Takeaways & Favorite Moments from #SocialBrand17 appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: content marketing, marketing pr conferences

Posted by R0bin_L0rdYou’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to "What my bot does." If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, read on. Why should I read this? Do you remember when it wasn't necessary to have a website? When...

Source Feed: Moz Blog

Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.

Source Feed: Search Engine Watch
Categories: content, content marketing, data, data analytics

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of [...] The post 6 Questions to Ask Yourself When Setting Social Media Marketing Goals appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: social media

Posted by jkuriaIn this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary We (with Protalus’ team) increased direct sales by 91% in about 6 months through one-click upsells and CRO. Based on the direct sales...

Source Feed: Moz Blog

You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating. For our own National Cheeseburger Day [...] The post The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: content marketing, digital marketing

Posted by randfishHow does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and provides a series of action items to ensure your site is riding the right currents. Click on the...

Source Feed: Moz Blog

Digital marketing is a big tent. There’s SEO, content marketing, direct email-marketing, display advertising, native advertising, influencer marketing, inbound marketing, drip marketing and a whole lot more. But for most small and medium-sized businesses (SMBs), digital marketing comes down to search engine marketing (PPC with Google AdWords or Bing Ads) and social media marketing. For […] The post Google PPC vs. Social Media Marketing: Which Is Right For Your Business? appeared first on...

Source Feed: Blog – Keyword Performance, LLC.
Categories: internet marketing

Posted by jrridleyIf you have a website property verified in Google Search Console, and the website is not HTTPS-secured, you’ve likely seen some form of the following message in your dashboard recently: After months of talk and speculation, Google has finally started to move forward with its plan to secure the web by enforcing HTTPS. Although HTTPS had previously only been a concern for e-commerce sites or sites with login functionality, this latest update affects significantly more sites....

Source Feed: Moz Blog

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by Jayson DeMers If you have an online store or a website with purchasing opportunities for your visitors, you probably have a host of different product pages at your disposal. These product pages are some of your greatest opportunities to turn site visitors into paying customers, and they're perfect fodder for search engine optimization--if you know what you're doing.Why Product Pages Are So ImportantSo what is it about product pages that make them so crucial for a search optimization...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: conversions, search engine optimization, conversion optimization, product pages, seo

In a lot of ways the legal profession is unlike any other. The high pressure, the specialized, sometimes even arcane expertise required, the uniquely unrealistic depictions of the job in TV and movies, and more all add up to make practicing law one-of-a-kind. But it some other ways, lawyers face many of the same challenges […] The post SEO for Lawyers: Connecting Law Firms and Clients with SEO appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: seo

There’s no doubt about it: we live in an automobile-obsessed culture. A decent majority of American households own at least one car, and the average person spends almost an hour a day driving. With so many cars experiencing so much wear and tear day in and day out, it’s not surprising that auto mechanics, body […] The post Digital Marketing for Auto Repair Shops: SEO, PPC, and Social Media appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: internet marketing

On July 11, shoppers around the globe celebrated the third annual Amazon Prime Day—a yearly event billed by Amazon as “offering more deals than Black Friday, exclusively for Prime members.” (Amazon Prime is Amazon’s membership service, offering members free shipping and access to perks like streaming TV and movies.) According to Amazon, Prime Day 2017 […] The post Tackling Goliath: On Competing with Amazon as a Small Business in America appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: local seo

by Jayson DeMers Most search optimizers end up getting tunnel vision--understandably. Google still gets the vast majority of all search queries, so most optimizers focus exclusively on Google rankings, and if most of your customers are in the United States, you're also likely focusing on domestic results.But have you ever thought about spending effort optimizing your website for another country?Advantages of International SEOThe idea is simple: get your business listed in search engines...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, international seo, search engine, seo, seo campaign

Every Wednesday, the Twitter account #SEOpub Chat (@SEOpub) hosts a roundtable discussion between SEOs and search marketers on a particular topic. Today the conversation was on a subject that’s often overlooked—outbound linking strategies and best practices. Let’s look at some of the highlights! Question 1: How closely do you vet outbound links? Q1: How closely do […] The post Outbound Linking Advice and Best Practices from Twitter’s #SEOPub Chat appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: seo

by Jayson DeMers Nonprofit organizations need to raise awareness of their brands just like ordinary corporations, but they face unique challenges in the marketing world. For example, nonprofits rely on donations to keep their organizations alive, and that often creates a catch-22: relying on donations limits the budget, which means you'll have less available to fund your marketing strategies, but without marketing strategies in place, you'll have a harder time getting those donations.It...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, seo, seo strategies, seo success, social media

by Jayson DeMers Link building has always been an important part of search engine optimization; links indicate authority, which in turn dictates how sites can rank in SERPs for relevant keyword terms. The Penguin update, which was originally released in 2012, overhauled how optimizers viewed link quality, and subsequent iterations of Penguin helped to shape the "Penguin era," demanding intelligent, relevant link building instead of link spam and forcing optimizers to reevaluate their...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, link building, links, penguin, ranking

Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it. Years ago we created a new logo for rank checker which we finally got around to changing it today. :) Categories: seo tools

Source Feed: SEO Book

by Jayson DeMers Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it's hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to an interested audience, but if that audience never gets their eyes on your offers, it won't matter how good your deals or products are.One solution is to optimize your online product catalog for search engines, which will help you rank higher,...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, ecommerece, seo, seo strategy

3/21/2017
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets. Ads cloaked as content. Public relations propaganda. Mostly correct (but politically insensitive) articles being "fact checked" where a...

Source Feed: SEO Book

There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version... Imagine registering a domain for $10, building a business on it, and then learning the renewal fee will increase to hundreds of $ a year.— Elliot Silver (@DInvesting) March 7, 2017 And the long version... Diminishing Returns About a half-decade ago I wrote about how Google devalued domain names from an SEO perspective &...

Source Feed: SEO Book

When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am & JumpShot. These sorts of features add a lot of value to traditional keyword tools, as they can highlight the CTR on ads vs organic...

Source Feed: SEO Book

Sections Just Make Great Content... Search Engine Engineering Fear Ignore The Eye Candy, It's Poisoned Below The Fold = Out Of Mind Coercion Which Failed Embrace, Extend, Extinguish Dumb Pipes, Dumb Partnerships "User" Friendly The Numbers Can't Work Mobile Search Index Tracking Users Just Make Great Content... Remember the whole shtick about good, legitimate, high-quality content being created for readers without concern for search engines - even as though search engines do not...

Source Feed: SEO Book

Its been a turbulent summer for reality TV star, Khloe Kardashian-Odom. With the scandal surrounding her estranged husband, Lamar Odom, Kardashian has endured his downward spiral consisting of drug addiction, disappearing acts, and numerous affairs. However, the one day out of the year that should be symbolic for the two came in the form of [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, ning, seo

McDonald’s made an announcement late Thursday that, Yahoo finance reports, will silence their critics while simultaneously keep the risks to the business incredibly minimal. Here’s what McDonald’s announced the company will do: It will now allow customers to get a side salad, fruit or vegetable instead of fries with value meals. They also promise to [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

Everyone is praising Henderson Alvarez for his pitching skills in the game between the Miami Marlins and the Detroit Tigers. The game happened on Sunday at Marlins Park where the final score was 1-0. Henderson spoke about the thoughts that were racing through his mind while the game was still in progress. “I was thinking [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo, twitter

Quite a few TV shows had their premieres last week, including a few new shows from the Fall 2013 lineup. Two of the new sitcoms that aired this week were The Crazy Ones and The Michael J. Fox Show. The first stars actor Robin Williams and the second stars, well, Michael J. Fox. With two [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

“Breaking Bad” is absolutely everywhere these days, and “Saturday Night Live” is no exception. The “Breaking Bad” series finale expectation dominated the season premiere. Early on, Jesse Pinkman, also known to his friends as Aaron Paul, stopped in to help Jay Pharaoh’s President Obama sell Obamacare. Jesse stepped in to help the president after a [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo

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