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Latest SEO articles, tips and tricks from the top SEO blogs.
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Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. But with so much competition with other great video content, how can you make yours stand out and be discovered by users?

Source Feed: Search Engine Watch
Categories: video, video optimization, youtube, youtube optimization, youtube seo

Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones. Every family has their own Thanksgiving traditions. For many families, you spend the day cooking, eating, conversing and eating some more. Others (like myself) take a [...] The post The TopRank Marketing Team Reflects & Gives Thanks appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: digital marketing, toprank agency news

Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly effective addition. Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. So what can you do with Twitter advertising, and how can you get started setting up a campaign?

Source Feed: Search Engine Watch
Categories: social, paid social media, social media advertising, twitter, twitter ads, twitter advertising

In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?

Source Feed: Search Engine Watch
Categories: industry, ppc, ad copy, amazon, black friday, consumer electronics, cyber monday, ecommerce, paid search ads, ppc ads

What do Home Depot, Ikea, Dillard’s and REI have in common? They all will be closed for Thanksgiving this year, joined by dozens more major retailers. REI in particular will remain closed through Black Friday as well. On some of the biggest shopping days in the U.S., these retail giants are encouraging potential customers to [...] The post Values in Marketing: How Taking a Stand Boosts Your Business appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: online marketing

The average cost of pay-per-click advertising is steadily increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute, this is hardly surprising. But what can marketers do to ensure that they attract customers on this increasingly competitive channel, while avoiding these burgeoning costs?

Source Feed: Search Engine Watch
Categories: ppc, customer data platform, data-driven attribution, fospha, google adwords, paid search

One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals [...] The post Content Conversations: Top Content Marketing Lessons Learned in 2017 appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: content marketing, digital marketing

Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also...

Source Feed: Moz Blog


There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion [...] The post What All Marketers Can Learn from Fast Food Giants Crushing Twitter appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: social media, twitter, social media marketing, twitter

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up! All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best...

Source Feed: Moz Blog

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Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today Google tries to bring more transparency to news content with help from The Trust Project Google has teamed up with The Trust Project that works with over 75 news organizations to determine the difference between quality...

Source Feed: Online Marketing Blog – TopRank®
Categories: online marketing news, digital marketing news, online marketing news

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about AdWords...

Source Feed: Moz Blog

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible. The above is not an accident. It is, rather,...

Source Feed: SEO Book

by Jayson DeMers In SEO, if you use a strategy that violates Google's terms of service, or if you make a move that harms the average user's experience, you could see a decline in your rankings or even face a strict "penalty" that harms your chances of ranking in the future. Fortunately, despite Google's tendency to keep the nature of its algorithm a secret from users, the company is fairly explicit about what practices are good and which ones could earn a penalty--spelled out in its...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, seo, seo strategies, seo strategy

Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.Enter Google.The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping...

Source Feed: Moz Blog

Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your content strategy is that not all of your audience’s...

Source Feed: Moz Blog

We’ve brought on a new SEO Copywriter and want you to meet her! At Keyword Performance we strive to deliver our clients the latest cutting-edge techniques and continue to grow our intelligence as industries change.   Stefania Viscusi joins our team with over a decade of professional experience and has been hard at work with […] The post Seasoned SEO Copywriter Joins Keyword Performance appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: general

As 2017 draws to a close it’s time for businesspeople and entrepreneurs to start looking ahead to 2018. Every business is different, and each one faces different challenges and opportunities for growth. But one thing that every business has in common is the need for a nimble digital marketing strategy. If you’re looking for advice […] The post Digital Marketing Trends You Need to Know for 2018 appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: internet marketing

There’s a perennial discussion in that happens in online SEO and digital marketing spaces. It’s about to what extent, if any, social media popularity affects search engine rankings and performance. Most digital marketing pros know that there’s no direct connection between social media and SEO performance. You can have hundreds of thousands of active, engaged […] The post Does Social Media Affect SEO? Maybe, But It’s the Wrong Question appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: internet marketing

by Jayson DeMers Whether you're attempting to sell the home you reside in, or you're trying to attract new tenants for your rental property, one of the keys to your success is going to be marketing your property. If you're working with a real estate agent, they'll do at least some of the work for you, but you'll still want to make some extra effort if you want to sell or fill your property fast--and for the best possible price.Traditional marketing methods include direct advertising,...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, real estate, seo

Wednesday can mean a lot of things to a lot of people, but for anyone who works Monday to Friday, it’s always Hump Day. For the subset of that population that works in SEO, it’s also that everyone takes some time in the afternoon and talk shop on Twitter, using the hashtag #SEOPub. We’ve written […] The post How to Learn SEO: Advice from Twitter’s #SEOPub Chat appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: seo

by Jayson DeMers Search engine optimization is popular for its cost and time effectiveness; because all the assets you create and changes you make are semi-permanent, and because your domain and page-level authority will grow consistently over time, there's no upper bound to the results you can see.The flip side, of course, is the time factor; many newcomers are reluctant to approach SEO, and even experienced search optimizers lament having to spend hours of time on things like keyword...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, seo, seo strategies, seo success

Grist Much like publishers, employees at the big tech monopolies can end up little more than grist. Products & product categories come & go, but even if you build "the one" you still may lose everything in the process. Imagine building the most successful consumer product of all time only to realize:'The iPhone is the reason I'm divorced,' Andy Grignon, a senior iPhone engineer, tells me. I heard that sentiment more than once throughout my dozens of interviews with the iPhone's key architects...

Source Feed: SEO Book

Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN pic.twitter.com/WYUnHjjUjg— Donald J. Trump (@realDonaldTrump) July 2, 2017 CNN promised vengeance. Something To Believe In The pretense of objectivity has been dropped: These reporters aren't ideologues. They're just right-thinking people who lean left. Somewhere along the line, they stopped pretending to be objective about Trump. ... People don't...

Source Feed: SEO Book

On September 29, 2017 Search Engine Land published an excellent article by Kristine Schachinger, called “The trouble with ‘Fred.’” In it, Schachinger compellingly argues that Google has drifted from the transparency and communicativeness defined by Matt Cutts’s tenure as head of web spam. From the article: When [Cutts] was at Google, he spent a lot […] The post Is Google Trying to Make Its Search Algorithms More Transparent? appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: general

by Jayson DeMers If you have an online store or a website with purchasing opportunities for your visitors, you probably have a host of different product pages at your disposal. These product pages are some of your greatest opportunities to turn site visitors into paying customers, and they're perfect fodder for search engine optimization--if you know what you're doing.Why Product Pages Are So ImportantSo what is it about product pages that make them so crucial for a search optimization...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: conversions, search engine optimization, conversion optimization, product pages, seo

by Jayson DeMers Most search optimizers end up getting tunnel vision--understandably. Google still gets the vast majority of all search queries, so most optimizers focus exclusively on Google rankings, and if most of your customers are in the United States, you're also likely focusing on domestic results.But have you ever thought about spending effort optimizing your website for another country?Advantages of International SEOThe idea is simple: get your business listed in search engines...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, international seo, search engine, seo, seo campaign

Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it. Years ago we created a new logo for rank checker which we finally got around to changing it today. :) Categories: seo tools

Source Feed: SEO Book

3/21/2017
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets. Ads cloaked as content. Public relations propaganda. Mostly correct (but politically insensitive) articles being "fact checked" where a...

Source Feed: SEO Book

Its been a turbulent summer for reality TV star, Khloe Kardashian-Odom. With the scandal surrounding her estranged husband, Lamar Odom, Kardashian has endured his downward spiral consisting of drug addiction, disappearing acts, and numerous affairs. However, the one day out of the year that should be symbolic for the two came in the form of [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, ning, seo

McDonald’s made an announcement late Thursday that, Yahoo finance reports, will silence their critics while simultaneously keep the risks to the business incredibly minimal. Here’s what McDonald’s announced the company will do: It will now allow customers to get a side salad, fruit or vegetable instead of fries with value meals. They also promise to [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

Everyone is praising Henderson Alvarez for his pitching skills in the game between the Miami Marlins and the Detroit Tigers. The game happened on Sunday at Marlins Park where the final score was 1-0. Henderson spoke about the thoughts that were racing through his mind while the game was still in progress. “I was thinking [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo, twitter

Quite a few TV shows had their premieres last week, including a few new shows from the Fall 2013 lineup. Two of the new sitcoms that aired this week were The Crazy Ones and The Michael J. Fox Show. The first stars actor Robin Williams and the second stars, well, Michael J. Fox. With two [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

“Breaking Bad” is absolutely everywhere these days, and “Saturday Night Live” is no exception. The “Breaking Bad” series finale expectation dominated the season premiere. Early on, Jesse Pinkman, also known to his friends as Aaron Paul, stopped in to help Jay Pharaoh’s President Obama sell Obamacare. Jesse stepped in to help the president after a [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo

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