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SEO Blogs

Latest SEO articles, tips and tricks from the top SEO blogs.
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This week, Google's new "suggested clip" feature in search results shows how far its ability to search within videos has improved, and a new menu of Partner-only Features on Google's Developer Blog hints at some exciting things to come.

Source Feed: Search Engine Watch
Categories: industry, news

30 Habits of Highly Productive Content Teams [Infographic] A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing Institute Google is trying to turn Image Search into a shopping tool Google is seemingly turning its image search into a shopping tool -- a new feature called style ideas shows users looking...

Source Feed: Online Marketing Blog – TopRank®
Categories: online marketing, online marketing news

Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn't possible to target users based on demographic. Here's how to use Google's new demographic targeting for search ads.

Source Feed: Search Engine Watch
Categories: ppc, advertising, demographic targeting, google adwords, remarketing lists for search ads

Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the storytelling opportunities it presents?

Source Feed: Search Engine Watch
Categories: industry, local, google earth, google maps, keyhole markup language, local search

Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience. But with nearly every [...] The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: social media, social media advertising, digital advertising, social media advertising, social media marketing

If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is highly recommended to set up Google Analytics. This guide will show you exactly how.

Source Feed: Search Engine Watch
Categories: analytics, content, google analytics, publishing, wordpress

Keyword cannibalization is a common issue that applies to all types of websites. To make matters worse, some marketers are not aware that their website might be facing this issue. Instead, marketers often look at a website on a page-by-page basis instead of the whole website when it comes to targeting keywords. In fact, many [...] The post Is Keyword Cannibalization Hurting your SEO Performance? appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: seo

A recent survey carried out by Schema App, a provider of tools to help with implementing Schema markup, has shed some light on the question of why adoption of Schema.org is so low among marketers despite its considerable benefits.

Source Feed: Search Engine Watch
Categories: seo, advanced search tactics, schema app, schema markup, schema.org, structured data, survey

“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want [...] The post Is Cognitive Technology the End of Marketing As We Know It? appeared first on Online Marketing Blog -...

Source Feed: Online Marketing Blog – TopRank®
Categories: digital marketing, artificial intelligence, cognitive marketing, cognitive technology, ibm watson marketing, loren mcdonald, machine learning

Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from Business Wire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations [...] The post Essential Search and Social Media Promotion Tips for News Content appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: content marketing, online pr, social media, media relations, news release marketing, press release marketing, serena ehrlich

Anyone who’s studied SEO for more than maybe five minutes knows that the optimal length for a title tag is roughly 55-70 characters, depending on pixel width. For example, the highlighted Google results in the screenshot below are truncated with Google’s trademark ellipses: This is basic. But exactly how bad is it to have titles […] The post Does Google Index Truncated Meta Title Keywords? appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: seo

by Jayson DeMers Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it's hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to an interested audience, but if that audience never gets their eyes on your offers, it won't matter how good your deals or products are.One solution is to optimize your online product catalog for search engines, which will help you rank higher,...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, ecommerece, seo, seo strategy

Posted by ronell-smith Some of the best talks at MozCon each year come from the community speakers—those who're able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you're eager to be a member of this group, step right up. We're now open for MozCon community speaker's pitches. We'd be happy to have your best effort. (This year, we'll have...

Source Feed: Moz Blog

Posted by Dom-WoodmanWhat will you learn from this post? How to get lots of Search Console data quickly and easily How to run a Python script And who can do it? Hopefully, it should be accessible to any beginner. Why do we use the API to get Search Console data?At Distilled, we often want to use Google Search Console data, but getting it from the interface is incredibly clunky: You’re limited to the top 1,000 queries You have to apply each filter one at a time The interface is slow And...

Source Feed: Moz Blog

Posted by SimonPensonIncredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic. With more budget...

Source Feed: Moz Blog

Posted by MarieHaynesIt has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that you'd engaged in manipulative link building. Even if a site did a thorough link cleanup, the suppression would remain present until Google re-ran the...

Source Feed: Moz Blog

Posted by Nick_SayersAfter five years at Moz, I’ve found that I work with some of the most creative and talented people I’ve ever met. When it came time to brainstorm ideas for an April Fools video this year, rather than tricking people like every other company does, we decided instead to showcase a few of the talented folks around the Mozplex. Alongside Kristina Keyser, we shot and edited this video so you can see what makes us Mozzers tick when we aren’t building sweet SEO software. We...

Source Feed: Moz Blog

Connecticut sometimes has a reputation as the place between New York and Boston, somewhere people travel through but not to. Luckily for business owners in Connecticut, nothing could be further from the truth. And it’s becoming less and less the case every day. Connecticut’s tourism industry is booming. Tourism in Connecticut was responsible for $8.72 […] The post How to Take Advantage of Connecticut’s Booming Tourism Industry appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: seo

3/21/2017
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets. Ads cloaked as content. Public relations propaganda. Mostly correct (but politically insensitive) articles being "fact checked" where a...

Source Feed: SEO Book

by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, practical advice, and other materials that can improve their performance in a given niche.But professional...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: content and copywriting, content, content optimization, mobile web

SEO is tough for a lot of reasons, not the least of which is the fact that success or failure is based largely on the opaque workings of Google’s massive search ranking algorithm. Google tends to keep the real meat of its ranking algorithm an industry secret (for good reason). But luckily for those of […] The post Updated! Gary Illyes’s Did You Know Tweets Drop Serious SEO Knowledge appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: seo, gary illyes

by Jayson DeMers If you're thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI ... and how fast you can make it happen. If you're planning a campaign for a client, you'll also want to be able to estimate your effectiveness as a selling point. But is it possible to estimate or predict SEO results with any accuracy? Why SEO Results are So Hard to PredictAs you're well aware, the SEO industry is extremely variable. Not...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, seo, seo 101, seo strategies, seo strategy, seo success

There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version... Imagine registering a domain for $10, building a business on it, and then learning the renewal fee will increase to hundreds of $ a year.— Elliot Silver (@DInvesting) March 7, 2017 And the long version... Diminishing Returns About a half-decade ago I wrote about how Google devalued domain names from an SEO perspective &...

Source Feed: SEO Book

It’s harder than ever to make your voice stand out in today’s crowded business marketplace. Not only are digital marketing channels like social media and search engines increasingly crowded with competing small businesses, but large companies and corporations are occupying more and more space with bigger budgets and more resources. But that’s why National Be […] The post It’s National Be Heard Day. How Are You Cutting Through the Noise? appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: internet marketing

As any local entrepreneur can tell you, running a small business has never been easy. But as the world changes around us, new (and in many ways more difficult) challenges continue to present themselves to business owners. Of course, some things will never change. Finding a good staff, dealing with overhead, government regulations, and more […] The post What Are the Biggest Challenges Facing Small and Medium-Sized Businesses in 2017? appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: local seo, seo

by Jayson DeMers There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else. But there are different dimensions to consider as well--for example, you can think of a split between technical SEO and reputation management...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: online reputation management, search engine optimization, reputation management, seo, seo search, seo strategy

by Jayson DeMers Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002. We think of it as a recent development because only recently have algorithms begun to solve the biggest problems with voice search, including accurately detecting spoken syllables, generating results in an intuitive way, and of course, encouraging mass user adoption.Now that...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, keyword research, long tail, seo, voice search

When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am & JumpShot. These sorts of features add a lot of value to traditional keyword tools, as they can highlight the CTR on ads vs organic...

Source Feed: SEO Book

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Source Feed: SEO Book

On Friday Google's Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more granular factor Things not mentioned in the post if it has been tested extensively over the past month if the algorithm is just now rolling out or if it is already done rolling out if...

Source Feed: SEO Book

Its been a turbulent summer for reality TV star, Khloe Kardashian-Odom. With the scandal surrounding her estranged husband, Lamar Odom, Kardashian has endured his downward spiral consisting of drug addiction, disappearing acts, and numerous affairs. However, the one day out of the year that should be symbolic for the two came in the form of [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, ning, seo

McDonald’s made an announcement late Thursday that, Yahoo finance reports, will silence their critics while simultaneously keep the risks to the business incredibly minimal. Here’s what McDonald’s announced the company will do: It will now allow customers to get a side salad, fruit or vegetable instead of fries with value meals. They also promise to [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

Everyone is praising Henderson Alvarez for his pitching skills in the game between the Miami Marlins and the Detroit Tigers. The game happened on Sunday at Marlins Park where the final score was 1-0. Henderson spoke about the thoughts that were racing through his mind while the game was still in progress. “I was thinking [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo, twitter

Quite a few TV shows had their premieres last week, including a few new shows from the Fall 2013 lineup. Two of the new sitcoms that aired this week were The Crazy Ones and The Michael J. Fox Show. The first stars actor Robin Williams and the second stars, well, Michael J. Fox. With two [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

“Breaking Bad” is absolutely everywhere these days, and “Saturday Night Live” is no exception. The “Breaking Bad” series finale expectation dominated the season premiere. Early on, Jesse Pinkman, also known to his friends as Aaron Paul, stopped in to help Jay Pharaoh’s President Obama sell Obamacare. Jesse stepped in to help the president after a [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo

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