SEO Blogs RSS Feed

SEO Blogs

Latest SEO articles, tips and tricks from the top SEO blogs.
Feed created by feedshuttle
93

The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we've been dreaming about for decades. But the way that users are interacting with them isn't just with voice search - it's with voice commands. How are these different, and what can you do to optimize for them?

Source Feed: Search Engine Watch
Categories: mobile, seo, alexa, amazon echo, digital assistants, google assistant, google home, siri, voice search

[Editor’s Note: This is the first post from one of the newer members of our team, Emily Hinderaker. Emily joined TopRank Marketing earlier this year as a Marketing Copywriter.] The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining access to a [...] The post Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: linkedin, online advertising, linkedin

Posted by willcritchlowBack when I started in this industry, it was standard advice to tell our clients that the search engines couldn’t execute JavaScript (JS), and anything that relied on JS would be effectively invisible and never appear in the index. Over the years, that has changed gradually, from early work-arounds (such as the horrible escaped fragment approach my colleague Rob wrote about back in 2010) to the actual execution of JS in the indexing pipeline that we see today, at least...

Source Feed: Moz Blog

Yesterday, Google’s Webmaster Blog released a post called “A reminder about links in large-scale article campaigns,” which reminded web marketers against building “spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts.” This might sound obvious to a lot of SEOs—guest posting for link building has been […] The post Google Issues Warning About “Large-Scale Article Campaigns” appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: in the news


Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages [...] The post Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution appeared first on...

Source Feed: Online Marketing Blog – TopRank®
Categories: marketing industry news, online marketing

Posted by randfishInternal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of...

Source Feed: Moz Blog

Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?

Source Feed: Search Engine Watch
Categories: local, seo, google fred, local search, local seo, map pack, possum

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. [...] The post How to Inspire Your B2B Audience with Killer Content Marketing appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: b2b marketing, content marketing

In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?

Source Feed: Search Engine Watch
Categories: seo, facebook, fake news, google, project owl

Advertisement

Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by  Kampyle found that 87% of customers think [...] The post CMWorld In-Flight Content Guide: Creating a Memorable Content Experience appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: content marketing, content marketing world

Posted by ronell-smithThat sound you hear is the coming together of MozCon 2017. [You can hear that, right? It's not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree. MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing,...

Source Feed: Moz Blog

Posted by rjonesx.Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of site content. One common feature used by sites to...

Source Feed: Moz Blog


Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social [...] The post 8 Fundamental Elements of a Successful Social Media Marketing Strategy appeared first on Online Marketing Blog...

Source Feed: Online Marketing Blog – TopRank®
Categories: social media

Posted by Dr-PeteIt's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between Featured Snippets in search and voice answers. For example, let's say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for "What do hedgehogs eat?" On desktop, you'd see a...

Source Feed: Moz Blog

Social media marketing is tough. Handling the creative elements is challenge enough, but even once your imagery and copy is finalized a more pressing issue still looms—who do you target? With billions of people on social media every single day, finding the right target audience for your social media ads can be like finding a […] The post Improve Your Targeted Marketing by Using Demographics Data from Google Analytics appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: google analytics

Smart PPC marketers need to utilize every tool at their disposal to increase their lead qualification and boost their overall PPC strategy, helping to improve the user experience on mobile devices. Chatbots? What are they? Essentially, a chatbot is a portal to a service. It provides a method for two-way interchange among brands and their […] The post Improving PPC Strategy Using Chatbots appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: ppc

by Jayson DeMers Link building has always been an important part of search engine optimization; links indicate authority, which in turn dictates how sites can rank in SERPs for relevant keyword terms. The Penguin update, which was originally released in 2012, overhauled how optimizers viewed link quality, and subsequent iterations of Penguin helped to shape the "Penguin era," demanding intelligent, relevant link building instead of link spam and forcing optimizers to reevaluate their...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, link building, links, penguin, ranking

Last week, we took at look at the necessary steps for off-site local SEO optimization (Read More: Local SEO Checklist, Part 1: Off-Site SEO Optimization).  Now, let’s take a look at the other half of the equation: on-site optimization for local SEO. On-Site Local SEO Checklist Name Address Phone Info In Footer Local SEO is about […] The post Local SEO Checklist, Part 2: On-Site SEO Optimization appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: local seo

For local businesses, SEO is more important than ever. The majority of local business customers use search engines like Google on their laptops and smartphones to research their purchases. If they can’t find you in search, they won’t find you at all. But optimizing your web presence for search isn’t easy. There are a lot […] The post Local SEO Checklist, Part 1: Off-Site SEO Optimization appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: local seo

Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it. Years ago we created a new logo for rank checker which we finally got around to changing it today. :) Categories: seo tools

Source Feed: SEO Book

by Jayson DeMers Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it's hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to an interested audience, but if that audience never gets their eyes on your offers, it won't matter how good your deals or products are.One solution is to optimize your online product catalog for search engines, which will help you rank higher,...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, ecommerece, seo, seo strategy

3/21/2017
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets. Ads cloaked as content. Public relations propaganda. Mostly correct (but politically insensitive) articles being "fact checked" where a...

Source Feed: SEO Book

by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, practical advice, and other materials that can improve their performance in a given niche.But professional...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: content and copywriting, content, content optimization, mobile web

by Jayson DeMers If you're thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI ... and how fast you can make it happen. If you're planning a campaign for a client, you'll also want to be able to estimate your effectiveness as a selling point. But is it possible to estimate or predict SEO results with any accuracy? Why SEO Results are So Hard to PredictAs you're well aware, the SEO industry is extremely variable. Not...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, seo, seo 101, seo strategies, seo strategy, seo success

There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version... Imagine registering a domain for $10, building a business on it, and then learning the renewal fee will increase to hundreds of $ a year.— Elliot Silver (@DInvesting) March 7, 2017 And the long version... Diminishing Returns About a half-decade ago I wrote about how Google devalued domain names from an SEO perspective &...

Source Feed: SEO Book

by Jayson DeMers There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else. But there are different dimensions to consider as well--for example, you can think of a split between technical SEO and reputation management...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: online reputation management, search engine optimization, reputation management, seo, seo search, seo strategy

When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am & JumpShot. These sorts of features add a lot of value to traditional keyword tools, as they can highlight the CTR on ads vs organic...

Source Feed: SEO Book

Sections Just Make Great Content... Search Engine Engineering Fear Ignore The Eye Candy, It's Poisoned Below The Fold = Out Of Mind Coercion Which Failed Embrace, Extend, Extinguish Dumb Pipes, Dumb Partnerships "User" Friendly The Numbers Can't Work Mobile Search Index Tracking Users Just Make Great Content... Remember the whole shtick about good, legitimate, high-quality content being created for readers without concern for search engines - even as though search engines do not...

Source Feed: SEO Book

Its been a turbulent summer for reality TV star, Khloe Kardashian-Odom. With the scandal surrounding her estranged husband, Lamar Odom, Kardashian has endured his downward spiral consisting of drug addiction, disappearing acts, and numerous affairs. However, the one day out of the year that should be symbolic for the two came in the form of [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, ning, seo

McDonald’s made an announcement late Thursday that, Yahoo finance reports, will silence their critics while simultaneously keep the risks to the business incredibly minimal. Here’s what McDonald’s announced the company will do: It will now allow customers to get a side salad, fruit or vegetable instead of fries with value meals. They also promise to [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

Everyone is praising Henderson Alvarez for his pitching skills in the game between the Miami Marlins and the Detroit Tigers. The game happened on Sunday at Marlins Park where the final score was 1-0. Henderson spoke about the thoughts that were racing through his mind while the game was still in progress. “I was thinking [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo, twitter

Quite a few TV shows had their premieres last week, including a few new shows from the Fall 2013 lineup. Two of the new sitcoms that aired this week were The Crazy Ones and The Michael J. Fox Show. The first stars actor Robin Williams and the second stars, well, Michael J. Fox. With two [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

“Breaking Bad” is absolutely everywhere these days, and “Saturday Night Live” is no exception. The “Breaking Bad” series finale expectation dominated the season premiere. Early on, Jesse Pinkman, also known to his friends as Aaron Paul, stopped in to help Jay Pharaoh’s President Obama sell Obamacare. Jesse stepped in to help the president after a [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo

RSS Feed Subscribe to this Feed via RSS reader.

Related Feeds

Advertisement