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Latest SEO articles, tips and tricks from the top SEO blogs.
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Greater uncertainties and tighter marketing budgets mean marketers should invest in paid search to stay connected to customers during the crisis. The post COVID-19 has altered paid search: How marketers can adjust strategies appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: seo, covid-19 and paid search, paid search, search marketing


We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions. Please visit Search Engine Land for the full article.

Source Feed: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap. Please visit Search Engine Land for the full article.

Source Feed: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What B2B Buyers Want From Tech Vendors Right Now 55 percent of B2B buyers say it's appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-released survey data. MarketingProfs Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto Amidst an overall fall of 9 percent in April, ad spending for the...

Source Feed: Online Marketing Blog – TopRank®
Categories: online marketing news, digital marketing news

Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility...

Source Feed: Moz Blog

75% of people do not return to abandoned carts. Fortunately, there are techniques to reduce cart abandonment and increase ecommerce conversion rates. The post Five quick ways to speed up your ecommerce conversions appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: industry, conversion optimization, ecommerce, ecommerce conversions, email content, email marketing



I’m not here to lie to you: Sheltering in place is getting pretty old.  I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company.  Still. There are only so many loaves of bread you can bake, puzzles you can solve, board games you can play before the ennui sets in.  If you’re like me, you could use a laugh right now. And I need to exercise my comedy muscles before they...

Source Feed: Online Marketing Blog – TopRank®
Categories: b2b marketing, b2c marketing, content marketing, marketing jokes

Award-winning digital agency, MintTwist's SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. Bon apetit. The post The perfect SEO recipe to survive COVID-19 and the May core update appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: industry, seo, backlinks, content, e-a-t, google, google updates, serps

Backlink analysis is one of the most contradictory topics in the SEO community. In fact, we all agree that it's crucial for organic search visibility but which metrics should be driving those business decisions is not clear. More on how to create a data-driven backlink analysis strategy? The post The data-driven approach to making backlink analysis decisions appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: seo, backlink analysis, backlink building, strategy

What can marketers in 2020 learn from the low-resolution stand-up video arcade games of the 1980s? Here are five surprisingly-modern marketing lessons that we can learn from and implement today, with roots that come directly from vintage ‘80s arcade games. Slap that fire button and let's warp ahead and take a nostalgic look back at a simpler time in both video gaming and marketing, and then hyperspace ahead to today's vastly different landscape. 1 — Defender: Fire & Forget for a Constant...

Source Feed: Online Marketing Blog – TopRank®
Categories: content marketing, content marketing tactics, content marketing tips

Posted by ErikaOnLogicIn October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to...

Source Feed: Moz Blog

If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are.  The post Top three marketing trends for the COVID-19 era appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: industry, seo, covid-19, covid-19 and seo, digital marketing, featured snippets, google, google featured snippets, mobile optimization, serps, social media marketing (smm), social shopping

Like many other digital experiences, the webinar has traditionally been viewed as a means to an end: Create something that seems valuable to your audience, and use it as a vehicle to acquire contact information for lead generation purposes. But marketers like Mark Bornstein take a different angle: What if we view the webinar itself as an end — an extremely valuable marketing tool on its own? What if we’re just muddying it up with all these mandatory form-fills and sales-y follow-ups? “You...

Source Feed: Online Marketing Blog – TopRank®
Categories: b2b marketing, b2b marketing communications, b2b marketing interviews, break free b2b, content experiences, improving the customer experience

Posted by David_FarkasIf you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first. This means anything from following them on Twitter, commenting mindfully on their posts,...

Source Feed: Moz Blog

by Robert Clough Where do you see your small business in five years? Maybe you should have expanded into multiple states or taken your product line from one product to three. Or your goal is to increase revenues threefold. Regardless of your where you want your business to be in the future, to get there you must set objectives. Without objectives, it's hardly possible to achieve your business goals However, setting business objectives isn't that simple. An ideal objective must be...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: small business, research, strategy

On this Memorial Day of 2020, it is important we remember those who have made the ultimate sacrifice serving our country - not only in the military, but those on the front lines of fighting the COVID-19 pandemic. Thank you to first responders, law enforcement, healthcare workers and all that support them! The health and economic crisis we are all facing now compounds the many other uncertainties of our time including trust and expectations in the brands we buy from. The COVID-19 pandemic and...

Source Feed: Online Marketing Blog – TopRank®
Categories: b2b marketing, content marketing, influencer marketing, seo, coronavirus, covid-19, pandemic, seo influencer marketing

Posted by AnnSmartySomehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these...

Source Feed: Moz Blog

Links = Rank Old Google (pre-Panda) was to some degree largely the following: links = rank. Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on that site rank well quickly. As much as PageRank was hyped & important, having a diverse range of linking domains and keyword-focused anchor text were important. Brand = Rank After Vince then Panda a site's brand awareness (or, rather, ranking...

Source Feed: SEO Book

Posted by KameronJenkinsWith marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Click on the whiteboard image above to open a high-resolution...

Source Feed: Moz Blog

by Robert Clough The number one way to drive traffic to your website is with search engine optimization (SEO). SEO allows you to rank above the competition on search engines like Google. A lower organic ranking, however, could cause you to lose clients. Here are five Google SEO optimization ranking factors you'll need to boost your ranking. With these tips, you can reach the top of a Google page and reach more clients. Read on! 1. Understanding Search Intent What information are your...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: lawyer, niche marketing

5/13/2020
To Teach, One Must Learn One of the benefits of writing is it forces you to structure your thoughts. If you are doing something to pass a test rote memorization can work, but if you are trying to teach someone else and care it forces you to know with certainty what you are teaching. When I was in nuclear power school one guy was about to flunk out and I did not want to let him so I taught him stuff for days. He passed that test and as a side effect I got my highest score I ever got on one of...

Source Feed: SEO Book

Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically. As publishers have become more aggressive with paywalls they've put their brands & user trust in the back seat in an attempt to increase revenue per visit. Below are 2 screenshots from one of the more extreme versions I have seen recently. The first is a subscribe-now modal which shows by default...

Source Feed: SEO Book

Upon the recently announced Google update I've seen some people Tweet things like if you are afraid of algorithm updates, you must be a crappy SEO if you are technically perfect in your SEO, updates will only help you I read those sorts of lines and cringe. Here's why... Fragility Different businesses, business models, and business structures have varying degrees of fragility. If your business is almost entirely based on serving clients then no matter what you do there is going to be a...

Source Feed: SEO Book

Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox. You can install it from here. After you install it the toolbar should automatically update on a forward basis. It is easy to toggle on or off simply by clicking on the green or gray O. If the O is gray it is off & if it is green it is on. The toolbar shows site & page level link data from data sources like SEMRush, Ahrefs & Majestic along with estimated Google search traffic from SEMrush and...

Source Feed: SEO Book

by Robert Clough You've got the zeal and the skills you need to meet the needs of health care patients. But there's just one thing missing. The patients. One of the most challenging aspects of running any business is drawing customers, and the same is true in health care. Therefore, it's time you sat down and figured out a marketing strategy for your healthcare business. Here's a rundown on three basic tips on marketing for healthcare in 2020. Let's jump in! 1. Use Live Video Marketing...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: medical & healthcare, niche marketing

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by Robert Clough People can't stop using Facebook. 74% of Facebook users log in daily. 51% even log in several times a day. If you want a new way to engage your target audience and build your bank's brand, it's time to head online. Facebook marketing allows you to compete with top financial companies around the world. With these six tips, you can reach your target audience and get them interested in your bank. As you build brand awareness and strengthen your online reputation, you can...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: facebook, finance, facebook, financial services

by Robert Clough Want to make sure that your business is marketing your brand effectively? Then one way to do so is to stay ahead of the crowd. A content marketing for small business strategy will help you to keep up with the cutting edge technology that's available to promote your brand. This will help you to stay relevant and increase your sales.  Are you intrigued? Read on to discover seven reasons to use content marketing for your small business. Content Marketing for Small...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: content and copywriting, content marketing

As a company that’s been in the SEO space long before it became popularized, we are asked time and again what we think really drives optimization efforts most. And while many may argue that it’s the art of creating the perfect title tags, or knowing just the right keywords to target, there is one thing […] The post How to Write SEO Copy That Gets You Noticed in 2019 appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: blogging, internet marketing, keyword research, seo

Whether you run an auto repair shop, a restaurant, or an HVAC business, if you want to turn your small business into a bigger business, then SEO may be the key. If your site has been around for awhile, but leads have stayed flat, then it’s time for a good ol’ fashion SEO audit. What […] The post Small Business SEO: How to Audit & Improve Small Business Sites (Step by Step) appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: seo

It doesn’t matter if you just started burrowing down the SEO rabbit hole, or you’ve been practicing it for years: if you want to truly maximize your SEO efforts, then you must be willing to look at common best practices from different angles. Arguably, the most essential SEO best practice is keyword research. We all […] The post The Practical Way to Do Keyword Research in 2019 appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: keyword research

Writers and publishers have been around for centuries, reporting news, delighting readers with fiction, and helping put facts on paper that would otherwise be left forgotten. Long before SEO and the digital world exploded, the written word has been important. In marketing, for example, writing new, fresh copy has always been a sure way to […] The post Perfect Your Content Strategy to Boost SEO in 2019 appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: blogging, email marketing, seo

If you’re trying to improve a business’ visibility in specific towns or metro areas, then city pages could do the trick. But what happens when you’ve created what you thought to be a perfect landing page, yet somehow it’s not ranking nearly as high as you thought it would? To most SEO’s, the answer is […] The post How to Improve the SEO of City Pages Without Links appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: general

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