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Latest SEO articles, tips and tricks from the top SEO blogs.
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Posted by KameronJenkinsChoosing a domain is a big deal, and there's a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what's best for my users? In today's edition of Whiteboard Friday, we're beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us all about how to select a domain that aligns with and supports your business...

Source Feed: Moz Blog




Bing unlocks new intelligent visual search features within the Bing app for iOS and Android. Please visit Search Engine Land for the full article.

Source Feed: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing


Posted by MiriamEllisDid you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.Q: What happened?A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews...

Source Feed: Moz Blog

In a digital marketing career that has spanned numerous roles, often with a heavy focus on SEO, Courtney Cox has watched plenty of trends come and go. But like many of us, she’s convinced that answer boxes (or “featured snippets,” or “position zero,” as you will) hold the key to search success going forward. Not [...] The post CMWorld Interview: Thinking Inside the (Answer) Box with Courtney Cox appeared first on Online Marketing Blog - TopRank®.

Source Feed: Online Marketing Blog – TopRank®
Categories: content marketing, content marketing world

Not only beginners make mistakes, here is an overview of the most common fails that PPC professionals make and how to avoid them from now on.

Source Feed: Search Engine Watch
Categories: ppc

Spot on. via GIPHY Exactly. via GIPHY Truth. via GIPHY Accurate. via GIPHY Yaaaaaaaaaas! via GIPHY It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminates something deep inside your soul. And for us marketers, these moments should remind us of an important digital marketing truth: Creating content that resonates is key to building rapport, credibility, and trust with our...

Source Feed: Online Marketing Blog – TopRank®
Categories: content marketing, content marketing best practices, resonance, top content marketing experts

Posted by NeilCristEvery year, we publish an overview of all the upgrades we’ve made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we've also been improving and updating systems and tools across the board to make your Moz experience even better. To that end, we’re sharing a mid-year retrospective to keep up with the...

Source Feed: Moz Blog

Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.

Source Feed: Search Engine Watch
Categories: ppc, adwords, google, google adwords, google analytics, google search, paid search, search engine, search engines, search marketing, search results, searchenginewatch, sem, seo, social media


Posted by Dom-WoodmanOccasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep. The very nature of these situations defies a checklist, but it's useful to have one for the same reason we...

Source Feed: Moz Blog

by Jayson DeMers For those of us who work in the industry, the concept of SEO is fairly straightforward. It's simple to understand - almost innate. But for people on the outside looking in, that may not be the case. Knowing how to communicate with that segment of the business world is essential to your success. Bridge the Gap Between SEO and Non-SEO Have you ever found yourself in a physician's office or exam room sitting across from a highly qualified doctor who had decades of...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, seo, seo strategies

Within the ClickZ enterprise SEO tools buyers guide, Ahrefs received positive scores in all major categories. In particular, it was praised for the depth and reliability of the data it provides for keyword, backlink, and technical SEO analysis. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools.

Source Feed: Search Engine Watch
Categories: seo, ahrefs, digital marketing, marketing stretgy, marketing technology, technology

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges. It could be new technology, a new strategy or tactic, some new thing. There are wild predictions about how the thing will revolutionize the world. People scramble to get on board with the thing before they even understand it. The new thing doesn’t measure up to elevated expectations. People get disillusioned with...

Source Feed: Online Marketing Blog – TopRank®
Categories: influencer marketing, gartner hype cycle, influence, influencer marketing

Local search takes a lot of hard work and is competitive, but get it right and the pay-off can be huge. Manish Dudharejia shares his eight fundamental actions to get you started.

Source Feed: Search Engine Watch
Categories: local, google, google search, local seo, search engine, search engines, search marketing, search results, searchenginewatch, sem, seo, seos

by Robert Clough 1. Understand User Behavior Many business owners make the mistake of relying on certain keywords to develop their content marketing campaigns. Although keywords are important, there's much more that goes into a good campaign. You have to make use of things like link building, meta tags, and custom URLs to get the most out of the content you create. But, none of this matters if you don't have a good understanding of user behavior! Everything needs to be created with the...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: content and copywriting, business ideas, content marketing

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts Facebook Experiments with A/B Testing for Page Posts Facebook has been trying out A/B...

Source Feed: Online Marketing Blog – TopRank®
Categories: online marketing news, digital marketing news

Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video...

Source Feed: Moz Blog

by Robert Clough It Expands Your Influence The most important part of growing your business is expanding your influence. You can't get more customers if you're just reaching the same old audience. Digital marketing gives you the unique chance to get your message seen by more people. Your content can get shared on social media, opening you up to a whole world of potential customers. With more and more people canceling their cable and satellite TV contracts, your television ads may not be...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: small business, digital marketing, small business

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing game. Need proof? According to a study from Marketo, 79% of consumers say they are only likely to engage with an offer if it has been personalized. And Salesforce estimates that by 2020 51% of consumers will expect that companies will anticipate their needs and make suggestions, before contact. But how can enterprise...

Source Feed: Online Marketing Blog – TopRank®
Categories: content marketing, content marketing world

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by Robert Clough Joining PPC affiliate programs lets you make money online promoting things you love. You likely do 80-90% of the promotional efforts already. Each mentioned offer in your content is an opportunity to earn commissions. A PPC affiliate converts those free promotions into lead-generating opportunities. Want to know how it's done? This post will explain the basics of PPC affiliate marketing and how to join programs -- plus, ways to begin promoting its offers. What...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: pay per click (ppc), affiliate program, pay per post

by Jayson DeMers Seasonality is something that most businesses deal with on an annual basis. Whether it's actual physical seasons or holidays, different times of year bring unique needs and demands. This is even true with something as technical as SEO. Understanding Seasonal SEO We account for seasonality in almost every other aspect of business, so why wouldn't we think about it regarding SEO? Seasonal SEO isn't all that different from traditional SEO - it just takes specific...

Source Feed: Search Engine Guide : Small Business Search Marketing
Categories: search engine optimization, seasonal seo, seo, seo strategies

It’s easy to forget that behind your search engine optimization (SEO) strategy there are not only backlinks, blogs, images, metrics and conversion rates – but people. The process would be pointless without the people, so it’s worth taking a little time to consider how customers are affected by – and affect – your SEO. Experts […] The post Customer Loyalty is Vital to Your SEO Strategy appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: seo

So you built a great website with lots of graphics, photos, animations and videos, but your SEO results have been disappointing. What gives? It may be the fact that Americans are increasingly using their mobile devices to interact with companies, but those companies are still designing Web pages that are optimized for viewing on a […] The post Speeding Up the Mobile User Experience appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: general

Our smartphones are pretty smart today. They know where we are, and in some cases, they know what we want. Increasingly, local shoppers and customers rely on their phones to find them things. So if you run a garden center, for example, it’s in your best interest to show up in a search entered as […] The post The Importance of Local Search Engine Optimization appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: local seo

SEO has a thousand facets, and as website operators the goal is to keep up with all of them for maximum organic ranking. However, as technology changes rapidly, and old wisdom often becomes outdated. When it comes to redirects, it’s important to understand the different types, as they may negatively affect the site’s search engine […] The post Which Is Better for SEO: 301 or 302 Redirects? appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: link building, seo content, web development

Companies keeping up on the latest techniques to optimize their search engine rankings know that SEO algorithms love original, useful, informative, and entertaining content. But why is it when we think “content,” we think “print”? Get Visual and Add More Images Shoppers today are very visual, and will often search by Google Image Search rather […] The post SEO Tip: Use Product Images to Improve Your E-commerce Search Results appeared first on Keyword Performance, LLC..

Source Feed: Blog – Keyword Performance, LLC.
Categories: internet marketing, seo

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible. The above is not an accident. It is, rather,...

Source Feed: SEO Book

Grist Much like publishers, employees at the big tech monopolies can end up little more than grist. Products & product categories come & go, but even if you build "the one" you still may lose everything in the process. Imagine building the most successful consumer product of all time only to realize:'The iPhone is the reason I'm divorced,' Andy Grignon, a senior iPhone engineer, tells me. I heard that sentiment more than once throughout my dozens of interviews with the iPhone's key architects...

Source Feed: SEO Book

Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN pic.twitter.com/WYUnHjjUjg— Donald J. Trump (@realDonaldTrump) July 2, 2017 CNN promised vengeance. Something To Believe In The pretense of objectivity has been dropped: These reporters aren't ideologues. They're just right-thinking people who lean left. Somewhere along the line, they stopped pretending to be objective about Trump. ... People don't...

Source Feed: SEO Book

Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it. Years ago we created a new logo for rank checker which we finally got around to changing it today. :) Categories: seo tools

Source Feed: SEO Book

3/21/2017
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets. Ads cloaked as content. Public relations propaganda. Mostly correct (but politically insensitive) articles being "fact checked" where a...

Source Feed: SEO Book

Its been a turbulent summer for reality TV star, Khloe Kardashian-Odom. With the scandal surrounding her estranged husband, Lamar Odom, Kardashian has endured his downward spiral consisting of drug addiction, disappearing acts, and numerous affairs. However, the one day out of the year that should be symbolic for the two came in the form of [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, ning, seo

McDonald’s made an announcement late Thursday that, Yahoo finance reports, will silence their critics while simultaneously keep the risks to the business incredibly minimal. Here’s what McDonald’s announced the company will do: It will now allow customers to get a side salad, fruit or vegetable instead of fries with value meals. They also promise to [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

Everyone is praising Henderson Alvarez for his pitching skills in the game between the Miami Marlins and the Detroit Tigers. The game happened on Sunday at Marlins Park where the final score was 1-0. Henderson spoke about the thoughts that were racing through his mind while the game was still in progress. “I was thinking [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo, twitter

Quite a few TV shows had their premieres last week, including a few new shows from the Fall 2013 lineup. Two of the new sitcoms that aired this week were The Crazy Ones and The Michael J. Fox Show. The first stars actor Robin Williams and the second stars, well, Michael J. Fox. With two [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine

“Breaking Bad” is absolutely everywhere these days, and “Saturday Night Live” is no exception. The “Breaking Bad” series finale expectation dominated the season premiere. Early on, Jesse Pinkman, also known to his friends as Aaron Paul, stopped in to help Jay Pharaoh’s President Obama sell Obamacare. Jesse stepped in to help the president after a [...]

Source Feed: SEO News, SEO Tips, SEO Article
Categories: bing search engine, seo

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