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SEO Tips

SEO tips, tricks and promotion ideas. Read up for ideas on promoting your site and gaining more traffic.
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Local search takes a lot of hard work and is competitive, but get it right and the pay-off can be huge. Manish Dudharejia shares his eight fundamental actions to get you started.

Source Feed: Search Engine Watch
Categories: local, google, google search, local seo, search engine, search engines, search marketing, search results, searchenginewatch, sem, seo, seos

To help bring you up to speed, we’ve produced an updated guide for 2018, focusing on clearing up some of the confusion around HTML meta tags and meta tags, and listing some of the more useful tags you can use on your site to help search engines (and users) understand your site better.

Source Feed: Search Engine Watch
Categories: seo, canonical meta tag, html, meta-tags

Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video...

Source Feed: Moz Blog

Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities, writes Luke Richards.

Source Feed: Search Engine Watch
Categories: mobile, google, google search, search engine, search engines, search marketing, search results, searchenginewatch, sem, seo, serp changes, serps

Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a huge way. We sat down with Clark Boyd to pick his brains on the developments and how he recommends approaching them.

Source Feed: Search Engine Watch
Categories: industry, augmented reality, bing, google glass, google lens, pinterest, pinterest lens, search engine, search engines, search marketing, search results, searchenginewatch, sem, seo, seos, visual search

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As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.

Source Feed: Search Engine Watch
Categories: ppc, adwords, google, google adwords, search engine, search engines, search marketing, searchenginewatch, sem, seo, seos

Posted by CarlosesalThere is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world. But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code, which is a huge mistake. Think of a Google...

Source Feed: Moz Blog

Posted by Jeff_BakerA prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your...

Source Feed: Moz Blog

Posted by rjonesx.Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHey, folks, welcome to another...

Source Feed: Moz Blog

Posted by AnnSmartyA few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up. The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend...

Source Feed: Moz Blog

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible. The above is not an accident. It is, rather,...

Source Feed: SEO Book

Grist Much like publishers, employees at the big tech monopolies can end up little more than grist. Products & product categories come & go, but even if you build "the one" you still may lose everything in the process. Imagine building the most successful consumer product of all time only to realize:'The iPhone is the reason I'm divorced,' Andy Grignon, a senior iPhone engineer, tells me. I heard that sentiment more than once throughout my dozens of interviews with the iPhone's key architects...

Source Feed: SEO Book

Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN pic.twitter.com/WYUnHjjUjg— Donald J. Trump (@realDonaldTrump) July 2, 2017 CNN promised vengeance. Something To Believe In The pretense of objectivity has been dropped: These reporters aren't ideologues. They're just right-thinking people who lean left. Somewhere along the line, they stopped pretending to be objective about Trump. ... People don't...

Source Feed: SEO Book

What is a blog? According to Andrew Sullivan (former editor to The New Republic, author, publisher and blogger) a blog is “the first journalistic model that actually harnesses rather than merely exploits the true democratic nature of the web. It’s a new medium finally finding a unique voice.” Why blogging? The answer lies in the fact that every human has a voice and wishes their voice to be heard.… Keep Reading » The post 8 Step Guide to Help Your Blog Improve Conversion Rate appeared first on...

Source Feed: SEO Nick
Categories: conversion optimization

We mean by conversion a desired action the visitor takes upon visiting a website.   Conversion Rate Optimization (CRO – industry accepted acronym) represents the process of optimizing a website for the desired action we want the visitor to take. Conversion Rate is calculated depending on the case scenario of our website. For example, if the desired action is to complete a form we divide the number of people that successfully … Keep Reading » The post Essential Guide for Conversion Rate...

Source Feed: SEO Nick
Categories: conversion optimization

Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it. Years ago we created a new logo for rank checker which we finally got around to changing it today. :) Categories: seo tools

Source Feed: SEO Book

3/21/2017
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets. Ads cloaked as content. Public relations propaganda. Mostly correct (but politically insensitive) articles being "fact checked" where a...

Source Feed: SEO Book

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, ... [Continue reading How to Use Coupon Codes to Promote your business] The post How to Use Coupon Codes to Promote your business appeared first on Graywolf's SEO Blog.

Source Feed: Graywolf's SEO Blog
Categories: featured, social media, ecommerce, social media

How to Hire the Right SEO Company Understanding the steps that your hired SEO service would go through (in order to increase your rankings) is always recommended, especially if you want to make sure that you’re hiring the proper people to handle the entire process for you. In order to find the most ethical SEO services around, you’re going to have to ask yourself a series of questions. Not only … Keep Reading » The post Hire the Right SEO Company for Your Business appeared first on SEO Nick.

Source Feed: SEO Nick
Categories: seo

What Is “Competitive Analysis”? Competitive analysis is the process of analyzing your competitors, which are the people you’re trying to run against in specific markets. If you’re somebody that is interested in providing a website that sells shoes and such, you’ll be going head-to-head with all of the other consignment stores and such around the world. As a result, it’s always a good idea to analyze the competition and see … Keep Reading » The post Competitive Analysis for Entrepreneurs...

Source Feed: SEO Nick
Categories: strategy

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