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Interview with SEMrush CEO on where the company is headed, what they're working on, pain points as an SEO, diversity in tech, and much more. The post Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: industry, ceo, interviews, oleg shchgolev, qa, semrush

Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the frozen...

Source Feed: Moz Blog

$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you can do to prevent and report it. The post How Google Ads is fighting click fraud appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: ppc, automated click fraud, click fraud, google, google ads, manual click fraud

Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way we approach SEO for our video content? The post Mobile search and video in 2019: How visible are you? appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: mobile, seo, video, desktop search, mobile search, mobile serps, mobile video, youtube, youtube mobile, youtube search, youtube serps

Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make...

Source Feed: Moz Blog

A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python, step by step. The post Using Python to recover SEO site traffic (Part one) appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: analytics, development, coding, development, google analytics, google colab, python, seo analysis, seo traffic, site traffic analysis

Posted by TheMozTeamThis post was originally published on the STAT blog.In this article, we're taking a deep dive into search intent. It's a topic we've covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent...

Source Feed: Moz Blog

Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential...

Source Feed: Moz Blog

Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search. The post Facebook is a local search engine. Are you treating it like one? appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: industry, local, ppc, seo, social, facebook, facebook search, facebook search ads, facebook seo, graph search, local search

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalization” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the...

Source Feed: Moz Blog

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible. The above is not an accident. It is, rather,...

Source Feed: SEO Book

Grist Much like publishers, employees at the big tech monopolies can end up little more than grist. Products & product categories come & go, but even if you build "the one" you still may lose everything in the process. Imagine building the most successful consumer product of all time only to realize:'The iPhone is the reason I'm divorced,' Andy Grignon, a senior iPhone engineer, tells me. I heard that sentiment more than once throughout my dozens of interviews with the iPhone's key architects...

Source Feed: SEO Book

Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN pic.twitter.com/WYUnHjjUjg— Donald J. Trump (@realDonaldTrump) July 2, 2017 CNN promised vengeance. Something To Believe In The pretense of objectivity has been dropped: These reporters aren't ideologues. They're just right-thinking people who lean left. Somewhere along the line, they stopped pretending to be objective about Trump. ... People don't...

Source Feed: SEO Book

What is a blog? According to Andrew Sullivan (former editor to The New Republic, author, publisher and blogger) a blog is “the first journalistic model that actually harnesses rather than merely exploits the true democratic nature of the web. It’s a new medium finally finding a unique voice.” Why blogging? The answer lies in the fact that every human has a voice and wishes their voice to be heard.… Keep Reading » The post 8 Step Guide to Help Your Blog Improve Conversion Rate appeared first on...

Source Feed: SEO Nick
Categories: conversion optimization

We mean by conversion a desired action the visitor takes upon visiting a website.   Conversion Rate Optimization (CRO – industry accepted acronym) represents the process of optimizing a website for the desired action we want the visitor to take. Conversion Rate is calculated depending on the case scenario of our website. For example, if the desired action is to complete a form we divide the number of people that successfully … Keep Reading » The post Essential Guide for Conversion Rate...

Source Feed: SEO Nick
Categories: conversion optimization

Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it. Years ago we created a new logo for rank checker which we finally got around to changing it today. :) Categories: seo tools

Source Feed: SEO Book

3/21/2017
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets. Ads cloaked as content. Public relations propaganda. Mostly correct (but politically insensitive) articles being "fact checked" where a...

Source Feed: SEO Book

How to Hire the Right SEO Company Understanding the steps that your hired SEO service would go through (in order to increase your rankings) is always recommended, especially if you want to make sure that you’re hiring the proper people to handle the entire process for you. In order to find the most ethical SEO services around, you’re going to have to ask yourself a series of questions. Not only … Keep Reading » The post Hire the Right SEO Company for Your Business appeared first on SEO Nick.

Source Feed: SEO Nick
Categories: seo

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What Is “Competitive Analysis”? Competitive analysis is the process of analyzing your competitors, which are the people you’re trying to run against in specific markets. If you’re somebody that is interested in providing a website that sells shoes and such, you’ll be going head-to-head with all of the other consignment stores and such around the world. As a result, it’s always a good idea to analyze the competition and see … Keep Reading » The post Competitive Analysis for Entrepreneurs...

Source Feed: SEO Nick
Categories: strategy

When it comes to producing high-quality content for your online endeavours, there are a lot of different ways to approach the process (especially through the use of a user experience SEO service). One thing is for certain, you always want to make sure that you’re putting the best possible content you could on your websites. This goes for just about any potential project, whether it’s an E-Commerce site … Keep Reading » The post Rank and Convert with Great Content appeared first on SEO Nick.

Source Feed: SEO Nick
Categories: content strategy

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