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SEO Tips

SEO tips, tricks and promotion ideas. Read up for ideas on promoting your site and gaining more traffic.
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New BrandVerity study finds that 63% of consumers are unaware of how search engines work. The post New study: Majority of consumers are unaware of how search engines work appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: analytics, news, seo, brandverity, digital, marketing, online journey, report, research, search, search engine, study

Content marketing, UX, and web design have never been more interlinked and it’s a great opportunity to make the most of them in 2020 through AMP technology. The post How AMP technology can boost your content strategy appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: content, amp, content, content strategy, google, seo, serp, user experience (ux)

Posted by JotFormmarketingIn the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. In case you don’t think that sounds like a lot, 100,000 words is the length of a 400-page book. Produced in a...

Source Feed: Moz Blog

Useful insights from Chris Rodgers, Founder and CEO of Colorado SEO Pros about the conundrum of SEO and SMEs, trends, voice search, and lots more. The post SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: industry, seo, 2020 trends, business strategy, google, interview, qa, seo trends, serp, smes, voice search

Posted by KristinTynskiI’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of median bump can be...

Source Feed: Moz Blog

1/19/2020
Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update were URLs: In many cases Google will now show breadcrumbs in the search results rather than showing the full URL. The layout no longer differentiates between HTTP and HTTPS. And the URLs shifted from an easily visible green color to a much easier to miss black. Favicons: All listings now show a favicon next to them. Ad labeling: ad labeling is in the...

Source Feed: SEO Book

Along with keyword and backlink research, link building and website audits, competition research is a fundamental part of a successful SEO campaign. The post SEO competition research: The complete guide appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: industry, seo, competitor research, domain authority (da), google, keywords, position zero, seo competition research, seo tools, serp

Posted by DanielRussellFor marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience's interest. Video Transcription Howdy, Moz fans. Welcome to another...

Source Feed: Moz Blog

SEO team collaborations can amplify the audience reach and surpass your goals when you start from the top and work SEO strategies into every facet. The post Boost SEO teamwork through unexpected collaborations appeared first on Search Engine Watch.

Source Feed: Search Engine Watch
Categories: seo, customer engagement, customer experience, customer relationship management (crm), keywords, ppc ads, sem, smm

Posted by Alan_ColemanHello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart. We're privileged to count a number of particularly...

Source Feed: Moz Blog

Posted by Jeff_BakerWhy is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed that rankings can improve in a matter of minutes after re-indexing. But why does it work? It’s probably a combination of factors (our favorite SEO copout!),...

Source Feed: Moz Blog

11/8/2019
Brand, Brand, Brand About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. My thesis was Google would need to increasingly promote some smaller niche sites to make general web search differentiated from other web channels & minimize the market...

Source Feed: SEO Book

The Wayback Machine has a cool new feature for looking at the historical changes of a web page. The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time. You can then select between any two documents to see a side-by-side comparison of the documents. That quickly gives you an at-a-glance view of how they've changed their: web design on-page SEO strategy marketing copy & sales strategy For...

Source Feed: SEO Book

A Change to Nofollow Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links & rel="ugc" for user generated content in areas like forums & blog comments. Why not completely ignore such links, as had been the case with nofollow? Links contain valuable information that can help us improve search, such as how the words...

Source Feed: SEO Book

Our keyword tool is updated periodically. We recently updated it once more. For comparison sake, the old keyword tool looked like this Whereas the new keyword tool looks like this The upsides of the new keyword tool are: fresher data from this year more granular data on ad bids vs click prices lists ad clickthrough rate more granular estimates of Google AdWords advertiser ad bids more emphasis on commercial oriented keywords With the new columns of [ad spend] and [traffic value] here is...

Source Feed: SEO Book

What is a blog? According to Andrew Sullivan (former editor to The New Republic, author, publisher and blogger) a blog is “the first journalistic model that actually harnesses rather than merely exploits the true democratic nature of the web. It’s a new medium finally finding a unique voice.” Why blogging? The answer lies in the fact that every human has a voice and wishes their voice to be heard.… Keep Reading » The post 8 Step Guide to Help Your Blog Improve Conversion Rate appeared first on...

Source Feed: SEO Nick
Categories: conversion optimization

We mean by conversion a desired action the visitor takes upon visiting a website.   Conversion Rate Optimization (CRO – industry accepted acronym) represents the process of optimizing a website for the desired action we want the visitor to take. Conversion Rate is calculated depending on the case scenario of our website. For example, if the desired action is to complete a form we divide the number of people that successfully … Keep Reading » The post Essential Guide for Conversion Rate...

Source Feed: SEO Nick
Categories: conversion optimization

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In my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using  tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to use tags and get the most out of them, the pitfalls to watch out ... [Continue reading How to Use Tags on Your Blog or Website] The post How to Use Tags on Your Blog or Website appeared first on Graywolf's SEO Blog.

Source Feed: Graywolf's SEO Blog
Categories: blogs, seo, wordpress

Many local businesses struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites. Most small businesses also have limited budgets making the task more difficult. For those businesses here are 13 ways you can promote your business online for free. Google Local: If you don’t already have one Create an ... [Continue reading 13 Ways to Promote your Local Business for Free] The post 13 Ways to Promote your Local Business for Free...

Source Feed: Graywolf's SEO Blog
Categories: favorites, local search, npb

How to Hire the Right SEO Company Understanding the steps that your hired SEO service would go through (in order to increase your rankings) is always recommended, especially if you want to make sure that you’re hiring the proper people to handle the entire process for you. In order to find the most ethical SEO services around, you’re going to have to ask yourself a series of questions. Not only … Keep Reading » The post Hire the Right SEO Company for Your Business appeared first on SEO Nick.

Source Feed: SEO Nick
Categories: seo

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